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(#45) Magical Glass
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(#45) Magical Glass

Shaping a new medium

Marin Gerov
Nov 20, 2021
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Welcome to The Yellow Summarin - collecting the most interesting ideas, topics, and tweets from the past week at the intersection of tech, media, and commerce.

In today's edition (20.11.2021), I share some thoughts on the interconnected world of VR and AR and how those two technologies combined will bring us the metaverse.

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The journey to build the metaverse is currently being contested by brands left and right. We have all the big tech companies working on projects to bring you immersive digital experiences in virtual reality and augmented reality. Then, there are fashion and consumer brands, even fast-food chains, who have jumped on the bandwagon and are exploring their own visions of what a metaverse is.

Twitter avatar for @MorningBrewMorning Brew ☕️ @MorningBrew
Companies who are currently trying to build their own version of the metaverse. Nike Snap Roblox Nvidia Tencent Microsoft Facebook Epic Games Probably nothing.

November 2nd 2021

245 Retweets1,855 Likes

One thing is for certain, whichever version becomes the dominant one it will be thanks to screens, cameras, capture and rendering technology - all forming a magical glass through which we will be able to look at the world with “fresh” eyes.

Twitter avatar for @MorningBrewMorning Brew ☕️ @MorningBrew
Nikeland looks pretty fun actually

November 18th 2021

12 Retweets136 Likes

Virtual Reality (VR), which has been around since the 80s of the last century has never really been able to reach its imagined all-consuming immersive promise of the world. Thanks to the latest developments in technology, and a clever name change - Meta (Facebook) could do the biggest favor for the whole industry by effectively rebranding VR into “metaverse”. Like a breath of fresh air…

Twitter avatar for @benedictevansBenedict Evans @benedictevans
Zuck may be rebranding Facebook as Meta, but he’s also trying to rebrand virtual reality as ‘Metaverse’. After all, ‘virtual reality’ is a pretty uncool, tarnished and arguably even failed brand. ‘Metaverse’ resets the narrative as something for 2030 rather than 1990.

October 29th 2021

169 Retweets1,470 Likes

Augmented Reality (AR), a not-so distant cousin of VR, has not had much success with the exception of Pokemon Go - the popular mobile game which got people to go out and chase Pokemon. That game was developed by Niantic - a company whose CEO has been quite vocal about the metaverse and has a very different idea about what it should be. So, together with his team they are working to bring to life a flavor of the metaverse that overlaps with the real-life experience, instead of locking out all senses and putting you in a simulated environment.

Twitter avatar for @johnhankeJohn Hanke @johnhanke
At the very top of our list of core values at Niantic is "Start with a worthy goal." Doing everything we can to to influence the direction of AR and spatial computing to build a better future in the real world for all of us feels like a good one to us. @NianticLabs @LightshipAR
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November 10th 2021

19 Retweets161 Likes

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‘AR Is Where the Real Metaverse Is Going to Happen’ (Wired)

Both VR and AR have a role to play in shaping the new medium that is going to be the metaverse. Ultimately, we’ll be able to jump in and out of each. Entertainment, such as watching movies and playing games, or working can easily be set within a VR world. Already today we are going into cinemas, to obstruct any distractions to watch a movie or wear noise-cancelling headphones when working, blocking off the external world. Basically, if you need to be in a focused state or entertained, you can find a pretty good use in VR.

Twitter avatar for @boztankBoz @boztank
Bringing touch and sensation to the metaverse will unlock an even greater sense of presence, but achieving this demands numerous advances in technology. Here's a look at one of the long term research challenges we're exploring in the field of haptics:
tech.fb.com/inside-reality…

November 16th 2021

469 Retweets2,162 Likes

The moment you need to participate in the social experience, AR is the better bet. Holograms and tools that can help you communicate easier work much better if rendered on top of your surrounding environment. You don’t need the all-encompassing immersiveness of VR to have a conversation. Likewise, if you are going to do something in the real world, it is much more helpful to have pointers and nudges rendered on top of what you see, than getting in a virtual world.

In any case, it’s the magical glass that is in the screens or on the frames we put as eyeglasses (or even a contact lens in the far future) with which we will build a very intimate and beneficial relationship.


Tweets

Twitter avatar for @NetflixGeekedNetflix Geeked @NetflixGeeked
🎮📱 Let the Games Begin📱🎮 Tomorrow, Netflix Games will start rolling out on the Netflix mobile app. First on Android, with iOS on the way. It’s early days, but we’re excited to start bringing you exclusive games, with no ads, no additional fees and no in-app purchases.

November 2nd 2021

731 Retweets3,326 Likes
Twitter avatar for @benedictevansBenedict Evans @benedictevans
Playstation has about 5bn hours of play a month, which happens to be almost exactly the same as the top 10 series and movies on Netflix in October

November 18th 2021

56 Retweets402 Likes
Twitter avatar for @benedictevansBenedict Evans @benedictevans
Netflix is the Zara of TV

November 13th 2021

90 Retweets719 Likes
Twitter avatar for @chriscantinoChris Cantino @chriscantino
Ultimate career hack: improve your writing skills

November 14th 2021

33 Retweets303 Likes
Twitter avatar for @wolfejoshJosh Wolfe @wolfejosh
Toshiba splitting in 3 GE splitting in 3 J&J splitting in 2 🔨 What started with DISPERSION of thousands of startups—will in the late stages see dispersion from large co’s—late to the game—hoping to unlock shareholder value followed by wave of CONSOLIDATION—led by startups 🔗

November 13th 2021

15 Retweets134 Likes
Twitter avatar for @balajisBalaji Srinivasan @balajis
Ascending class & descending class is a better frame than poor, middle-class, rich. First, poor Indians in the ascending class are happier than rich people in the descending class. Second, ascent/descent captures rate of change, shows class isn't static. Last, all can ascend.

November 14th 2021

373 Retweets2,937 Likes
Twitter avatar for @2PMinc2PM @2PMinc
News: @Twitter acquires @threader.

November 15th 2021

5 Retweets65 Likes
Twitter avatar for @navalNaval @naval
Aspire to move past room-mates, commutes, alarm clocks, and calendars.

November 17th 2021

1,672 Retweets16,414 Likes
Twitter avatar for @benedictevansBenedict Evans @benedictevans
Two winters
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November 17th 2021

9 Retweets93 Likes
Twitter avatar for @david_perellDavid Perell @david_perell
Preparing for a remote work world begins with learning how to write

November 19th 2021

75 Retweets546 Likes
Twitter avatar for @janehkJane Lippencott @janehk
the future of fashion is digital first it's only a matter of time before the fashion industry wakes up to the power of web3 👠👇

November 19th 2021

52 Retweets319 Likes

That’s all for this week.

Have a good one!

Marin

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